Day 1 began with the general session, where VMware Executives presented to the partner community and reinforced the importance of the partner as the unsung heroes helping to drive the VMware business and most importantly driving value for their customers.
VMware's Brandon Sweeney, Senior Vice President , WW Commercial and Channel Sales took the stage to a packed room and began the day talking about the journey VMware has taken over the past 20 years. Founded in 1998 VMware has continued to innovate and be a disruptor in the industry. Introducing vMotion in 2001 to NSX and Airwatch, the leading mobility platform to-date, to vSAN being introduced in 2003 and now the VMware and AWS partnership which is leading the transformation for customers to a hybrid cloud infrastructure.
Brandon spoke about the tremendous growth of the product lines such as NSX up 50%, EUC up 30%, and vSAN up 130%. These products are the fastest growing portions of VMware's business making up for more than 65% of their business.
He spoke about how VMware has again transformed their business and this transformation involves deeper partner ecosystem. VMware is changing the way they do business within the partner community, with things like the Center for Advanced Learning.
Robin Gunn, Vice President of Global Education Sales and Delivery took the stage to discuss how VMware is investing in its partners through technical enablement which is where the Empower event came from, giving partners their own technical event.
The Center for Advanced Learning will allow partners to have access to the same training that VMware gives to its own employees. This also includes things like Live Fire events which are hands-on training for products like VMC, NSX, and SDDC. I have taken several of these and can state that these are of high quality. There are several of them at the Empower event.
Robin spoke about a new Learning Zone which is a social platform being launched where participants can earn points that can be used toward things like exam vouchers and passes to VMworld.
Matt Stepanski, Vice President of WW Professional Services, joined the stage after Robin to talk about how VMware is transforming their business to really focus with partners on "Solutions and Outcomes" to business challenges. Customers are transforming and VMware is transforming to better align with the business needs of its customers through better partnership within the building blocks to Partner-Led Service Delivery.
Matt spoke about one example in particular, the PS credit program, where VMware will transfer PS credits to its partner to deliver solutions such as EUC, NSX, and VMC. PS credits are part of the ELA sold to a customer with the expectation that those get transferred to a Partner to do the work.
VMware continued the general session, bringing Chris Wolf, Vice President & CTO on stage to talk with partners about the products driving transformation within the business.
Chris started by talking about Cloud-to-Edge principles for things like Native API access, Docker, Openstack, Service APIs, and embracing opensource, and Kubernetes.
VMware wants to deliver consistency across all these platforms in a safe and secure way to deliver the best value to the developer community while maintaining operational consistency and control for IT.
Workspace One is an example of this, delivering over 1.5 million applications, whether it be Windows, Virtual Apps, SaaS, Legacy, or Mobile applications across a unified platform while allowing for IT to maintain Identity, Security, and Compliance.
Connecting people to content, applications and each other through a combination of AirWatch, the market leader in mobility, and Horizon.
VMware Cloud is another example of how VMware is helping customers deliver consistency to Run, Manage, Connect, and Secure Any App on Any Cloud to Any Device. With VMware Cloud Services delivering the cloud management, allowing for Visibility, Operations, Automation, and Security to the cloud environments while allowing for choice in the cloud infrastructure with partnerships with AWS, IBM Cloud, OVH, Microsoft Azure and Google.
Chris spoke about the VMware Cloud Services offerings which cover things like Wavefront a metrics monitoring and analytics platform, NSX Cloud, Network Insight, Workspace One, Cost Insight, and Appdefense, and how these tools are helping customers transform their hybrid-cloud to gain better visibility into the costs associated with cloud, securing the infrastructure with NSX, and gaining better insight into how to best deliver a hybrid-cloud infrastructure with products like Network Insight and Wavefront.
Chris spoke to the complexities of making applications "Cloud Ready", and how costly that can be. With VMC on AWS customer's gain native a native platform running linked mode vCetners with further integration with native AWS services without the complexities and costs associated with re-architecting applications.
VMware is on a very aggressive roadmap to delivery more abilities faster and faster.
He then spoke about one of the latest acquisitions of VeloCloud and how this is solving a problem for customers around SD-WAN. This is a cloud-delivered SD-WAN which enables enterprises to securely support application growth, network agility, and simplified branch and end-point implementations while delivering high-performance, reliable access to cloud services, private data centers and SaaS-based enterprise applications.
Chris also spoke about containers and how they are helping to transform how customers build and service applications through Opensource Kubernetes, and Pivotal Container Services. He describes NSX as the fabric bringing full automation to these environments automating the network for Cloud-Native applications.
Chris ran through a demo of containers on VMware as you can see from the above video.
Chris ended with talking about Partner-Led Solutions and what VMware's vision is for this. He spoke about edge computing, where the digital and physical worlds collide, and how IoT is driving this along with the importance of data analytics, machine learning, artificial intelligence, and augmented reality. He spoke about the drivers being time, data, network, privacy, and of course control in this new age of technology where products like VeloCloud and SD-WAN play an integral role bringing a consolidated solution for IoT which includes the management of IoT infrastructure itself, automation, and operational technologies.
Overall this was an excellent general session for the first Empower event, which is meant to empower VMware's partners to deliver the best solutions in the market to their customers.
The movement toward a hybrid cloud, software defined data center, has been on-going for years now. We have seen the virtualization of compute, storage, and now networking. In this blog, I will be discussing this journey: where we started, where we are going, and why you want to be on this journey.
Traditional data center models are still very prevalent and accepted by organizations as the defacto model for their data center(s). If you have ever managed a traditional data center model, then you know the surmounting challenges we face within this model.
What comprises the traditional data center model? A traditional data center model can be described as heterogeneous compute, physical storage, and networking managed by disperse teams all with a very unique set of skills. Applications are typically hosted in their own physical storage, networking, and compute. All these entities-physical storage, networking, and compute- increase with the growth in size and number of applications. With growth, complexity increases, agility decreases, security complexities increase, and assurance of a predictable and repeatable production environment, decrease.
Characterizations of a Traditional Data Center:
Challenges around supporting these complex infrastructures can include things like slow time to resolution when an issue arises due to the complexities of a multi-vendor solution. Think about the last time you had to troubleshoot a production issue. In a typical scenario, you are opening multiple tickets with multiple vendors. A ticket with the network vendor, a ticket with the hyper-visor vendor, a ticket with the compute vendor, a ticket with the storage vendor, and so on and so on. Typically, all pointing fingers at each other when we all know that fault always lies with the database admins.
The challenges aren't just around the complexities of design, day to day support, or administration, but also include challenges around lifecycle management. When it comes to lifecycle management, we are looking at the complexities around publishing updates and patches. If you are doing your due diligence, then you are gathering and documenting all the firmware, bios, and software from all the hardware involved for the update/patch and comparing that information against Hardware Compatibility Lists and Interoperability Lists to ensure that they are in a supported matrix. If not, then you have to update before going any further. This can be extremely time consuming and we are typically tasked with testing in a lab that doesn't match our production environment(s) ensuring we don't bring any production systems down during the maintenance window.
The first attempt at reducing the complexities we face with the traditional model was when we witnessed the introduction of converged infrastructure. Converged introduced us to a pizza delivery model for infrastructure. Meaning, we gather our requirements, place an order, and have it delivered ready to be consumed on premise. This new model to infrastructure brought with it a reduction in complexities that are inherent with the traditional model.
What is converged infrastructure? Converged infrastructure is an approach to data center management that packages compute, storage, and virtualization on a pre-integrated, pre-tested, pre-validated, turnkey appliance. Converged systems include a central management software.
These pre-built appliances reduce concerns with support issues due to the fact that the vendor supports the entire stack. You gain that "one throat to choke" when issues arise. You are no longer required to open multiple tickets with multiple vendors. One call to the supporting vendor and they handle troubleshooting for the hyper-visor, compute, and storage. This can increase resolution time when issues present themselves.
You gain a reduction in data center footprint which, in turn, reduces power and cooling costs. I worked with a customer and reduced their multi-rack traditional data center to a single rack solution. The cost savings were tremendous, as they were able to reduce the costs of not only the power and cooling, but also the space they paid for at the collocation.
With converged, you also gain a reduction in lifecycle management. When an update comes out from the vendor, they have already pre-validated and pre-tested the update/patch and know how it will affect your production environment. This means that you can gain back all the time it takes for you to check the firmware, bios, and software against the HCL, etc. This can be a tremendous benefit allowing you to deploy new updates/patches with assurance.
VMware Validated Designs was also introduced to provide comprehensive and extensively-tested blueprints to build and operate a Software-Defined Data Center.
With the VMware Validated Designs, VMware also allows for more flexibility with a build your own solution. Think of Validated Design as a prescriptive method to SDDC. You follow the detailed guides and are ensured of a specific outcome. Unlike the vendor pre-validating and pre-testing the solution, then building it for you in an appliance approach, VMware handles everything but the build.
This approach has four benefits:
The converged model does still present some challenges. You may not be able to move to the latest hyper-visor software when it comes out but most don't like to be the guinea pig anyway.
Another challenge is with storage. Although storage is packaged and supported in this model, you still have to manage it as with traditional storage arrays. For example, if you need to build a new VM, typically we need to:
To further simplify the traditional model of infrastructure, VMware brought us the Software Defined Data Center (SDDC) vision with the hyper-converged model.
What is hyper-converged infrastructure (HCI)? Hyper-converged infrastructure allows the convergence of physical storage onto industry-standard x86 servers, enabling a building block approach with scale-out capabilities. All key data center functions run as software on the hyper-visor in a tightly integrated software layer, delivering services that were previously provided via hardware through software.
Reducing the complexities of traditional storage administration while taking the intelligence of the array and bringing it into the software layer. Take the previous example above. Now, when we provision a VM, the storage is provisioned along with it. There is no need to log into the storage array and provision the LUN, or zoning and masking, to present the newly created storage to the hyper-visor environment.
Management of the storage is performed through the vCenter server web interface that you use to manage the rest of the hyper-visor environment.
The hyper-converged environment further reduces the footprint at our data center(s) and the complexities we have in both traditional and converged environments. This new model of deploying an infrastructure gains us five benefits:
With hyper-converged, we have moved compute and storage into software defined. This simplifies the environment while gaining all the benefits from a converged infrastructure.
To recap, we have talked about where we began with the traditional data center model and all the challenges listed above with administering a traditional environment. Along with all the added benefits of converged and now hyper-converged infrastructures. Remember, that at this point, we have software defined the compute and the storage, but what about the network?
In 2012, VMware acquired Nicira and one year later introduced network virtualization with NSX. To further the SDDC vision of an all software defined data center, VMware virtualized the network. We now have compute, storage, and networking in the software stack.
This year at VMworld 2017, VMware introduced the next logical iteration to the journey of SDDC with VMware Cloud Foundations.
VMware Cloud Foundations, encompasses the best of VMware Validated Design and all the benefits of hyper-converged. It brings the three software defined solutions, compute, storage, and networking into a single packaged managed by the SDDC Manager. I wrote a previous blog about VMware Cloud Foundations you can find here to gain more insight.
Why do we want to be on this journey? VMware Cloud Foundation provides the simplest way to build an integrated hybrid cloud. They do this by providing a complete set of software defined services for compute, storage, network, security and cloud management. Allowing the user to run enterprise apps- traditional or containerized- in private or public environments along with being easy to operate with built-in automated lifecycle management.
This new model has four use cases:
To begin your journey toward this new infrastructure model and future proofing your data center for cloud, you begin with upgrading your current vSphere 5.x environment to 6.5. By upgrading to vSphere 6.5, you put your current infrastructure in an optimal place to take advantage of the latest vSAN and NSX deployments along with the following benefits you gain from the new features in 6.5.
Benefits of vSphere 6.5:
As you can see from the picture above the journey doesn't end with VMware Cloud Foundation but continues to progress toward the true hybrid-cloud solution that was announced this year out at VMworld 2017. The new announcement was a new partnership between VMware and Amazon.
This new offering is an on-demand service that will allow you extend your on-prem data center to the Amazon cloud, which is running VMware Cloud Foundation on physical hardware in Amazons cloud data center. This means no converting of workloads in order to take advantage of a cloud architecture because this is running the same SDDC applications you are running today.
VMware Cloud on AWS is ideal for customers looking to:
VMware Cloud on AWS is delivered, sold, and supported by VMware as an on-demand, scalable cloud service.
This new model is the most flexible and agile model for future data centers. This will allow you to transform your business from hardware dictating where applications reside to applications driving the business in a hybrid cloud model and gaining the ability to easily migrate applications to where it makes most since in alignment with the business requirements and objectives.